PPC Services for Lawyers and Law Firms
Google Ads for law firms, built to win high-intent searches like “car accident lawyer near me” without paying for job seekers, students and DIY researchers.
What your free audit covers
- Keyword, ranking and ad-spend review
- Conversion tracking health check
- Competitor and SERP snapshot
- Top 10 prioritised fixes
- A clear 90-day action plan
Delivered within 48 hours. No obligation.
- Rated 5.0 on Google
- You own every ad account
- No long lock-in contracts
- Reply within 1 business day
- Serving clients in 6 countries
PPC for lawyers is paid search advertising for law firms, mainly Google Ads and Google Local Services Ads. Legal clicks are among the most expensive in search, so the work centres on tight keyword targeting, strong negative keywords, call tracking and measuring which campaigns produce signed cases.
Why Law Firm PPC Needs a Specialist
- High CPCs: legal keywords often cost far more per click than other industries, so every wasted click hurts
- Mixed intent: searches like “lawyer salary” or “law school” must be excluded
- Phone-first leads: most clients call, so call tracking and call recording are essential
- Advertising rules: ads must avoid misleading claims and comply with your bar’s rules
Campaigns We Run for Law Firms
Practice-Area Search Campaigns
Separate campaigns for each practice area and location, with their own budgets.
Local Services Ads
Google-screened, pay-per-lead ads for eligible practice areas.
Remarketing
Stay visible while prospects compare firms.
Tracking Calls to Signed Cases
We connect call tracking and your intake process so Google Ads learns from qualified consultations and signed retainers, not just any phone call. That’s how bidding gets smarter over time.
How Law Firm Engagements Are Scoped
Scope depends on practice areas, cities and ad spend. Request a custom law firm PPC quote. Pair PPC with SEO for lawyers, or see our Google Ads management services.
A 90-day plan you can hold us to
No black box. Each week you see what changed, why we changed it and what it did to your numbers.
Week 1
Audit
We review your ad accounts, analytics and website and show you exactly where money and rankings are being lost.
Week 2
Plan
You get a written 90-day plan with keyword targets, campaign structure and the KPIs we will report on.
Weeks 2–4
Build
Tracking, campaigns, landing page fixes and priority SEO pages go live, each one documented.
Ongoing
Grow
Weekly PPC optimisation, monthly SEO sprints and a plain-English report with a review call.
Marketing that answers to your bottom line
Every report ties spend to leads, sales and cost per acquisition. If a channel isn’t paying for itself, you’ll hear it from us first.
100%
Account and data ownership, always yours
48h
Free audit turnaround
1 day
Reply time on quote requests
6
Countries we serve: US, UK, CA, AU, UAE, IN
What working with us looks like
- Named specialists on your account, not anonymous freelancers
- Transparent reporting on spend, leads, cost per lead and revenue
- Paid and organic together, so PPC data guides SEO priorities
- No lock-in: a short initial term, then month to month
Google Business Profile
5.0
★★★★★ Rated 5.0 on Google
Frequently Asked Questions
Still have a question? Talk to a specialist; the call is free.
How much should a law firm spend on Google Ads?
It depends on practice area, city and how many cases you want. We model expected cost per lead from current keyword prices in your market before you commit a budget.
Do you work with one firm per city?
We can agree exclusivity by practice area and city, so we never bid against you for another client.
How do you track signed cases?
Using call tracking, form tracking and offline conversion imports from your intake process or CRM.
Are Local Services Ads worth it for lawyers?
For eligible practice areas they often produce cheaper leads, because you pay per lead rather than per click. We usually run them alongside search campaigns.
Let’s find the customers you’re missing
Share a few details. A specialist reviews your ads or website personally and, within one business day, sends a short plan and a clear quote. No obligation.
- Free audit of your ads or website
- A clear 90-day plan with KPIs
- No pressure and no lock-in contracts
Request your free quote
Takes about 60 seconds. We reply within one business day.