PPC Management Services Built Around Cost per Lead
We plan, build and manage pay-per-click campaigns on Google, Microsoft, Meta and Amazon, and we judge every change by what it does to your cost per lead or return on ad spend.
What your free audit covers
- Keyword, ranking and ad-spend review
- Conversion tracking health check
- Competitor and SERP snapshot
- Top 10 prioritised fixes
- A clear 90-day action plan
Delivered within 48 hours. No obligation.
- Rated 5.0 on Google
- You own every ad account
- No long lock-in contracts
- Reply within 1 business day
- Serving clients in 6 countries
What are PPC management services? PPC management is the ongoing work of researching keywords, structuring campaigns, writing ads, setting bids and budgets, and fixing conversion tracking so that paid search and social ads produce profitable leads or sales. A managed service does this weekly, with reporting, instead of leaving campaigns to run on autopilot.
What Our PPC Management Services Include
- Account audit and conversion tracking setup (GA4, Google Tag Manager, call tracking and offline conversion imports)
- Keyword research and negative keyword lists built for buyer intent
- Campaign structure for Search, Performance Max, Shopping, Demand Gen and YouTube
- Ad copy and extension testing, with at least one new test running each month
- Bid strategy and budget management, reviewed weekly
- Landing page recommendations to lift conversion rate
- Competitor and auction insight monitoring
- A plain-English monthly report and a monthly review call
Platforms We Manage
Google Ads Management
Search, PMax, Shopping, YouTube and Local Services Ads.
Ecommerce PPC
Google Shopping, feed optimisation and retargeting.
Meta, Microsoft and Amazon Ads
Available on request. Ask us in your quote.
Our 30-60-90 Day PPC Process
- Days 1–30: audit, tracking fixes, wasted-spend clean-up, new campaign structure and the first ad tests.
- Days 31–60: search term mining, bid strategy tuning, landing page tests and budget shifts toward the best-performing campaigns.
- Days 61–90: scale what works, test new audiences or platforms, and set targets for the next quarter.
How Our PPC Fees Work
We don’t publish fixed prices because no two accounts need the same work. Your fee depends on the platforms you advertise on, your monthly ad spend, the number of campaigns and locations, and whether you need landing pages or creative. Get a custom PPC quote and we will send a clear scope and fee within one business day.
In-House vs Freelancer vs Agency
| In-house hire | Freelancer | SEO PPC Services | |
|---|---|---|---|
| Time to start | 1–3 months to hire | Days to weeks | Within a week |
| Skills covered | One person | Usually one platform | Google, Meta, Microsoft, Amazon, plus SEO and analytics |
| Holiday and sick cover | No | No | Yes, a team covers every account |
| Account ownership | Yours | Varies | Always yours |
PPC by Industry
See how we approach PPC services for lawyers and PPC for HVAC companies, or browse all industries.
Paid ads, explained in under a minute
Practical breakdowns from Abhishek Bansal, founder of SEO PPC Services. Each one is under a minute.
PPC management by market
Each market has its own costs, competitors and buyer habits.
How we compare with a typical agency
You should know exactly what you are paying for. Here is what working with us looks like next to the way many agencies operate.
| What matters | Typical agency | SEO PPC Services |
|---|---|---|
| Account ownership | Ads and analytics built in the agency’s accounts | Every account in your name from day one |
| Contract | Long minimum terms | No lock-in contracts |
| Strategy | The same package for every client | A plan built from your keyword and competitor data |
| Reporting | Impressions, clicks and rankings | Calls, leads and cost per lead |
| Communication | Messages passed through an account manager | Direct access to the people running your campaigns |
| Response time | Days for a reply | A reply within one business day |
All PPC services
Paid search and paid social, managed by one team.
A 90-day plan you can hold us to
No black box. Each week you see what changed, why we changed it and what it did to your numbers.
Week 1
Audit
We review your ad accounts, analytics and website and show you exactly where money and rankings are being lost.
Week 2
Plan
You get a written 90-day plan with keyword targets, campaign structure and the KPIs we will report on.
Weeks 2–4
Build
Tracking, campaigns, landing page fixes and priority SEO pages go live, each one documented.
Ongoing
Grow
Weekly PPC optimisation, monthly SEO sprints and a plain-English report with a review call.
Marketing that answers to your bottom line
Every report ties spend to leads, sales and cost per acquisition. If a channel isn’t paying for itself, you’ll hear it from us first.
100%
Account and data ownership, always yours
48h
Free audit turnaround
1 day
Reply time on quote requests
6
Countries we serve: US, UK, CA, AU, UAE, IN
What working with us looks like
- Named specialists on your account, not anonymous freelancers
- Transparent reporting on spend, leads, cost per lead and revenue
- Paid and organic together, so PPC data guides SEO priorities
- No lock-in: a short initial term, then month to month
Google Business Profile
5.0
★★★★★ Rated 5.0 on Google
Frequently Asked Questions
Still have a question? Talk to a specialist; the call is free.
What do PPC management services include?
Tracking setup, keyword research, campaign builds, ad writing and testing, bid and budget management, landing page recommendations and monthly reporting.
How are PPC management fees usually charged?
Agencies typically charge a flat monthly fee, a percentage of ad spend, or a mix of both. We quote a fixed monthly fee based on scope so your cost doesn’t rise automatically when you increase ad spend.
Is there a minimum ad spend?
There is no strict minimum, but Google Ads needs enough budget to gather data. We will tell you honestly in your quote if your budget is too small for your market.
How long until PPC works?
Campaigns can start producing leads within days of launch. Expect the first 30–90 days to be an optimisation period while bidding algorithms learn and we remove waste.
Do I own the ad account?
Yes, always. We work inside accounts you own and you keep full access.
What reports will I get?
A monthly report covering spend, leads or sales, cost per lead or ROAS, what we changed and what we will test next, plus a live dashboard.
Let’s find the customers you’re missing
Share a few details. A specialist reviews your ads or website personally and, within one business day, sends a short plan and a clear quote. No obligation.
- Free audit of your ads or website
- A clear 90-day plan with KPIs
- No pressure and no lock-in contracts
Request your free quote
Takes about 60 seconds. We reply within one business day.