PPC for Roofers: Google Ads That Bring Qualified Roofing Leads
Roofing clicks are expensive, so every wasted click hurts. We build roofing PPC campaigns that target replacement and repair buyers, filter out the tyre-kickers and track each lead to a booked inspection.
- Rated 5.0 on Google
- You own every ad account
- No long lock-in contracts
- Reply within 1 business day
- Serving clients in 6 countries
Roofing ads live or die on lead quality
Roofing is one of the more expensive home-service categories in Google Ads. Broad keywords pull in DIY searchers, job seekers and people looking for material prices. Without tight negatives and tracking, budgets disappear before a single inspection is booked.
We separate replacement, repair and storm-damage campaigns, run Local Services Ads where available, and use call tracking and form qualification so bidding learns from real inspections, not form spam.
“Splitting replacement from repair is often the biggest single improvement in a roofing account.”
Roofing PPC services
Paid search built for inspections and signed jobs.
Google Search campaigns
Replacement, repair and storm campaigns with separate budgets.
Local Services Ads
Google Guaranteed listings set up and managed where eligible.
Storm-season playbook
Budgets and ads ready to switch on after hail and wind events.
Call and form tracking
Every lead tracked, with qualification questions on forms.
Roofing local SEO
Map Pack rankings to lower your cost per lead over time.
Meta retargeting
Reach homeowners who visited but did not call.
Roofing PPC done properly
Where most roofing accounts waste money, and what we do instead.
| What matters | Typical agency | SEO PPC Services |
|---|---|---|
| Campaigns | One campaign for everything | Replacement, repair and storm split by intent |
| Negatives | A short generic list | Roofing-specific negatives updated weekly |
| Leads | All form fills counted | Qualified inspections tracked and fed back |
| Seasonality | Same budget all year | Storm and seasonal budgets planned ahead |
| Reporting | Clicks and CTR | Cost per inspection and per signed job |
How we launch a roofing PPC account
Most accounts see cleaner lead quality within the first month.
Who this is for
Residential roofers
Replacement and repair work in defined service areas.
Storm restoration companies
Teams that need to scale ads quickly after weather events.
- Account auditSearch terms, wasted spend, tracking gaps and lead quality.
- RebuildIntent-based campaigns, negatives, call-only and LSA setup.
- TrackingCall recording, form qualification and offline conversion import.
- Optimise weeklySearch terms, bids and budgets reviewed every week.
A 90-day plan you can hold us to
No black box. Each week you see what changed, why we changed it and what it did to your numbers.
Week 1
Audit
We review your ad accounts, analytics and website and show you exactly where money and rankings are being lost.
Week 2
Plan
You get a written 90-day plan with keyword targets, campaign structure and the KPIs we will report on.
Weeks 2–4
Build
Tracking, campaigns, landing page fixes and priority SEO pages go live, each one documented.
Ongoing
Grow
Weekly PPC optimisation, monthly SEO sprints and a plain-English report with a review call.
More for home services
Related services and industries.
Questions from roofing companies
Can’t see your question? Ask it on a free call.
What is PPC for roofers?
Pay-per-click advertising, mainly Google Ads and Local Services Ads, set up to bring roofing companies qualified leads for repairs and replacements.
Are roofing Google Ads worth it?
They can be, because one roof replacement covers a lot of ad spend. Results depend on tight targeting, negatives and tracking that measures inspections, not just clicks.
Do you run Local Services Ads for roofers?
Yes, where Google offers them for roofing in your area. LSA charges per lead and shows a Google badge.
Can you help after storms?
We prepare storm campaigns in advance so they can go live quickly after a weather event in your area.
Marketing that answers to your bottom line
Every report ties spend to leads, sales and cost per acquisition. If a channel isn’t paying for itself, you’ll hear it from us first.
100%
Account and data ownership, always yours
48h
Free audit turnaround
1 day
Reply time on quote requests
6
Countries we serve: US, UK, CA, AU, UAE, IN
What working with us looks like
- Named specialists on your account, not anonymous freelancers
- Transparent reporting on spend, leads, cost per lead and revenue
- Paid and organic together, so PPC data guides SEO priorities
- No lock-in: a short initial term, then month to month
Google Business Profile
5.0
★★★★★ Rated 5.0 on Google
Let’s find the customers you’re missing
Share a few details. A specialist reviews your ads or website personally and, within one business day, sends a short plan and a clear quote. No obligation.
- Free audit of your ads or website
- A clear 90-day plan with KPIs
- No pressure and no lock-in contracts
Request your free quote
Takes about 60 seconds. We reply within one business day.