Keyword Density Checker

What does the keyword density checker do?

Keyword density is the share of all words on a page taken up by a particular word or phrase. If a 1,000-word page uses "local SEO" 10 times, its density is about 1%. It's a quick way to see what a page is really about from a search engine's point of view, and to spot accidental repetition.

Enter a URL and the tool fetches the page, extracts the visible main content (ignoring scripts, styles and hidden code) and counts single words, two-word phrases and three-word phrases. Common words like "the" and "and" are filtered out by default, so the important terms rise to the top. You can also paste your own text, which is handy for checking a draft before publishing.

Add a target keyword to see how often it appears, its density, and for URLs whether it's in the title tag, meta description and H1, the three places that most clearly signal a page's topic.

Using the Keyword Density Checker for your business

How to use the Keyword Density Checker

1. Choose a web page or your own text. Analyse a live URL or paste a draft.
2. Enter the URL or paste text. The page must be publicly accessible.
3. Add a target keyword (optional). For example "emergency plumber".
4. Click Analyse. Top words and phrases appear with counts and density.
5. Adjust your content. Make sure the topic is clear and natural, not repeated mechanically.

Why check keyword density

Is there an ideal keyword density?

No. Google doesn't use a target density, and there's no magic percentage. Pages rank because they answer the search well, not because a word appears a set number of times. Many top-ranking pages use their main keyword at well under 1% and lean on related words and phrases instead.

Use density as a sense check. If your main topic doesn't appear in the top phrases at all, the page may not be clearly about it. If one phrase is far above everything else (say 4–5% or more), read the page aloud: it probably sounds repetitive, and readers will notice before Google does.

A more useful exercise is to analyse the top three pages ranking for your keyword and compare their two- and three-word phrases with yours. Topics they all cover and you don't are often the gaps that keep a page off page one.

Writers can also use the tool while drafting. Paste a section, check that the main topic and the related phrases you planned are present, then keep writing. It's a fast way to stay on topic without counting words manually, and it highlights the phrases you lean on too often so you can vary your language.

Frequently asked questions